Commercial impact

Golf tourism creates value. We turn it into growth.

Seventy2 Golf helps destinations, resorts and golf courses reach specialist buyers, build the right route to market and convert interest into measurable business.

Value · Reach · Proof · ProcessBack to Seventy2 Golf

01 / The opportunity

Why golf travellers matter.

Golf travel can do more than fill tee times. The right proposition brings valuable guests into hotels, restaurants and local businesses, supports demand outside peak leisure periods and gives destinations a distinctive reason to visit.

01

Higher-value demand

Golf travel combines accommodation, green fees, dining, transport and experiences — creating value across the entire destination.

02

Shoulder-season strength

Golf gives resorts and destinations a compelling reason to travel outside the traditional peak, supporting occupancy when it matters most.

03

Specialist distribution

A defined network of golf tour operators, luxury agencies, event planners and travel sellers can turn a strong product into repeatable business.

04

International reach

The right proposition can travel across source markets, widening demand while reducing reliance on a single geography or sales channel.

2026 global market estimateUS$29bn

The estimated value of the worldwide golf tourism market in 2026.

Grand View Research
Visitor value in Ireland

Fáilte Ireland reports that a golf visitor typically spends three times more than the average leisure tourist in Ireland.

Fáilte Ireland

02 / International buyer reach

The opportunity matters.
Access makes it real.

Seventy2 Golf engages specialist tour operators, travel agents, luxury sellers and event planners with the ability to deliver meaningful revenue for golf resorts and destinations.

2,000+market-leading buyer companies engaged
700,000+golfers sent collectively each year
62countries represented
£1.8bn+collective buyer turnover

Buyer network by region

Europe
40%
North America
30%
Australasia
15%
Africa & South America
8%
Asia
7%
Seventy2 Golf network data, 2026.

03 / Client outcomes

Credibility is earned in commercial outcomes.

Different destinations, different briefs — each built around stronger distribution, wider buyer engagement and measurable growth.

Sotogrande Andalucía

80+market-leading buyer contracts

More than €200k in new business generated.

We’ve successfully signed contracts with over 80 market-leading buyers and generated over €200k in new business.
Rita Jordao · Director, Sotogrande

INFINITUM

€500k+sales targets delivered

Hundreds of new sales channels engaged and a blueprint created for the resort’s trade relationships.

Seventy2 Golf have created a blueprint for our entire trade relationships.
Mireia Segura · Sales & Marketing Director, INFINITUM

Qatar National Tourism Council

Expandedbuyer reach in core markets

Familiarisation trips and events used to showcase the destination to market-leading buyers.

They consistently expand our tour operator and general buyer portfolio.
John Taker · Sales and Promotions Section

04 / The route to market

From commercial ambition
to market momentum.

The 12-stage process in our playbook becomes four clear working phases — each accountable, practical and built around the next commercial decision.

01

Define the commercial brief

Align on objectives, current performance, priority products and the outcomes that will define success.

02

Focus the market

Assess positioning, choose the right source markets and sharpen the proposition, pricing and trade story.

03

Activate buyers

Build relationships through outreach, meetings, training, incentives, FAM trips, events and targeted campaigns.

04

Measure and expand

Report on activity and return, capture market feedback, refine the approach and open the next opportunity.

Start a conversation

Make your next market commercially real.

Tell us where you want to grow. We'll give you a clear view of the markets, buyers and activity most likely to move the business forward.

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